For ZOI, the vision was to create a brand identity that felt like a Tulum-inspired escape in the heart of Miami. The goal was to translate that laid-back yet elevated atmosphere into a restaurant experience that feels warm, transportive, and sensory.
The identity draws from natural materials and sun-washed tones, paired with a refined typographic system that keeps the brand feeling grounded and intentional. Earthy textures, warm lighting, and layered imagery reflect the environment, while food and cocktail visuals bring the experience to life. Clean compositions balance the richness of the visuals, allowing the brand to feel both relaxed and elevated across menus, social, and print.
The result is a brand that feels inviting, atmospheric, and transportive, designed to capture the essence of a coastal escape while creating a distinct presence within Miami’s dining scene.
CREATED AT THE BRAND COLLECTIVE
