For Paradisus Los Cabos by Meliá Hotels International, the goal was to create an LGBTQ+ campaign that felt intimate, natural, and rooted in connection. Unlike a more high-energy or expressive approach, this direction focused on ease, warmth, and the quiet moments that define a shared experience.
I led the moodboarding, production, and on-set art direction for both video and lifestyle imagery, shaping a visual language that feels soft, sunlit, and intentional. The direction leans into real interactions and subtle storytelling, allowing the environment and relationships to take center stage.
From relaxed beachside scenes to quiet, in-between moments, the work captures a sense of calm, comfort, and belonging. The result is a campaign that feels honest and inviting, positioning Paradisus Los Cabos as a space where connection unfolds naturally and without pretense.
CREATED AT AURA GROUPE
