For ME Cabo by Meliá Hotels International, the goal was to create an LGBTQ+ campaign that felt expressive, unconventional, and full of personality. In collaboration with Quord, the direction moved away from traditional hospitality visuals and into something more eclectic, playful, and slightly unexpected.
I led the moodboarding, production, and on-set art direction for both video and lifestyle imagery, shaping a visual approach that blends elevated environments with offbeat, in-the-moment interactions. The work leans into humor, movement, and a sense of spontaneity, capturing scenes that feel a little exaggerated, a little surreal, and entirely unfiltered.
From dynamic compositions to unexpected poses and interactions, the campaign embraces individuality without over-staging it. The result is a body of work that feels vibrant, expressive, and self-aware, positioning ME Cabo as a space where creativity, freedom, and personality take the lead.
CREATED AT AURA GROUPE
