For Little Saints, a non-alcoholic cocktail brand redefining the modern drinking ritual, the goal was to create content that felt as elevated and intentional as the product itself.
I developed moodboards and led the creative direction across both lifestyle and studio shoots, shaping a visual world that mirrors the brand’s balance of indulgence and mindfulness. Little Saints is rooted in the idea of keeping the ritual while removing the alcohol, using functional, plant-based ingredients to create a more conscious experience .
From there, I oversaw production and handled art direction for photo and video, guiding set design and on-set execution. The direction leans into a rich, atmospheric bar setting paired with dynamic, in-motion moments to capture both the social energy and the product experience.
The result is a body of work that feels bold, immersive, and modern. Positioning Little Saints not as an alternative, but as a new standard.
CREATED AT AURA GROUPE
