For Coco Miami, the vision was to create a brand identity that felt elevated, refined, and sensorial. The goal was to reflect the restaurant’s atmosphere, where fine dining meets a curated, immersive experience, while introducing a layer of softness and artistry through the visual system.
The identity is built around a neutral, sophisticated palette paired with an elegant typographic system that allows the brand to feel polished and intentional. Hand-drawn illustrations were introduced to bring a sense of texture and movement, adding a more human and expressive layer to the brand. These organic forms contrast with the structured layouts, creating a balance between precision and fluidity that carries across menus, packaging, and digital touchpoints.
The result is a brand that feels cohesive, tactile, and quietly striking, designed to enhance the dining experience while giving the brand a distinct visual language that extends beyond the logo.
CREATED AT THE BRAND COLLECTIVE
